The AI agent for Shopify stores that helps customers discover, decide and get support.
Add AskRoo to your Shopify store for AI product discovery, personalised shopping guidance, relevant offer reminders, order updates and returns support. One conversation, connected store context and a useful next step.
Founded by Basil Jilani · Building through the Macquarie University Incubator, Sydney
One agent for the whole customer journey.
Shoppers shouldn't need a different tool — or a new conversation — every time their question changes. A question can travel from discovery to support without losing context.
Four jobs. One conversation.
Every answer stays grounded in merchant content and current product data — the model speaks only after the store returns evidence.
Shoppers describe what they need — not guess the right filter.
AskRoo turns catalogue browsing into a guided conversation.
Need, use case, budget and preference — understood as said.
Relevant options pulled from the real, live catalogue.
Fit, compatibility, materials and trade-offs, side by side.
Broad or ambiguous requests get narrowed, not dumped.
Turn questions into confident product choices.
From first answer to checkout handoff — with live offers along the way.
Specifications, sizing and compatibility, from store content.
Products matched to the shopper's actual query.
Live discounts, delivery progress and bundle prompts.
Product page, add-to-cart or checkout handoff.
Merchant-defined nudges, computed at answer time — never invented by the model.
Support that already knows the order.
Customers get answers fast; your team receives the cases that need judgment.
Verified fulfilment and carrier status — not a canned reply.
Rules, eligibility and initiation handled in the conversation.
Transcript, identity and store context travel with the case.
One merchant case timeline — the customer never starts again.
Automation your team can see, steer and audit.
AskRoo works inside merchant-defined boundaries — and keeps every action easy to review.
Brand voice, allowed topics, promotions and escalation rules.
Price and availability fetched at answer time — never stale.
Actions, messages and outcomes in one timeline.
Assignment, replies and review — without leaving the workspace.
The model speaks only after your store returns evidence.
Grounding and guardrails sit between the customer's question and every answer.
Intent captured; missing context requested.
Identity confirmed before any private data.
Shopify tools and catalogue queried live.
Policy and confidence gates applied.
Answer, guide — or hand off to a person.
Launch with clear boundaries and human oversight.
AskRoo is being validated with a founding cohort. Each deployment is configured around the merchant's catalogue, policies and approval rules.
Data boundaries
Identity checks come before private order data, with access limited to connected store tools.
Human approvals
Sensitive actions follow merchant-defined confirmation and escalation rules.
Auditable activity
Messages, actions and outcomes remain reviewable in one case timeline.
Guided onboarding
Connect catalogue and policies, set guardrails, test real scenarios, then launch.
One platform, expanding channel by channel.
Every channel shares the same store tools, guardrails and conversation history.
Web AI agent
Discovery, shopping and support in one on-site agent.
Email agent
Order-aware replies, right inside the inbox.
SMS + WhatsApp
Two-way conversations where customers already chat.
Agentic voice
Support, confirmations and surveys by phone.
The planned final phase brings AskRoo to the phone.
Voice uses the same identity, consent, escalation and audit principles as every other channel.
Conversational shopping help and customer service — by phone.
Permission-based confirmations and exception handling.
Structured post-interaction insight, straight into reporting.
Built for Shopify teams with real question volume.
The strongest fit pairs meaningful customer volume with a lean commerce or service team.
Fashion, beauty, home, food and electronics — catalogues worth guiding.
Founder-led or small CX and ecommerce operations that can't scale headcount with volume.
Product choice, order tracking and returns arriving all day, every day.
Start local — or serve customers across markets from day one.
Make finding — and getting help — feel effortless.
Product goals for live validation with the founding cohort — not historical performance claims.
An Australian home. A worldwide service ambition.
AskRoo begins with Australian Shopify merchants and is designed to serve international stores as the network grows.
Basil Jilani
Questions merchants ask us.
One AI commerce agent for your Shopify store that handles the whole customer journey — product discovery, shopping guidance and customer support — in a single conversation, connected to your live store data.
The model speaks only after your store's tools return evidence. Price and availability are fetched at answer time, identity is verified before any private data is shared, and policy plus confidence checks run before every response.
Low confidence becomes a safe escalation — never a guess. The case routes to your team inbox with the full transcript, identity and store context attached, and human help stays one tap away at every point.
AskRoo works inside boundaries you define — brand voice, allowed topics, promotions and escalation rules. Admin and Support roles are separated, and every action, message and outcome sits in one auditable timeline with reporting on outcomes and knowledge gaps.
The web AI agent ships first. Email, then SMS and WhatsApp, then agentic voice follow as phased channels — all sharing the same store tools, guardrails and conversation history.
Merchants can install AskRoo directly from the official AskRoo listing on the Shopify App Store.
Three months free, no credit card required, hands-on onboarding and a direct feedback loop with the team building AskRoo. You bring real customer questions; you help shape a smarter commerce agent.
Bring real customer questions.
Help shape a smarter commerce agent.
Join the founding cohort of Shopify merchants working directly with the AskRoo team.
Open the official AskRoo listing and begin installation directly through Shopify.
Get AskRoo on ShopifyClear about data
This page uses illustrative sample data and does not collect form data. Live deployments are governed by merchant configuration, access controls and an agreed privacy framework.
Clear about availability
Product demonstrations are illustrative, roadmap timing may change, and founding-cohort participation is subject to suitability and agreement. Contact connect@askroo.io for full terms.